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Shawn has 30 years of head basketball coaching experience combined with 11 years as an athletic director. He has coached in Colorado and Texas, and has taken teams to three Final Four tournaments and a state championship. He has seen numerous players of his continue on to compete at the college and professional level of the sport. He is also proud to have seen many of his athletes become high school and collegiate coaches themselves. As director of athletics, Shawn is a key member of Ballogy’s team, driving the company’s athletic strategy, partnerships, coach engagement, and product vision. He has been married to his high school sweetheart for 32 years and they have raised three wonderful children together. Shawn has a passion for player development and the desire to assist coaches with effective, time-saving tools of administering and assessing skill development drills.

Jordan has spent years traveling the globe growing the game of basketball through organizations such as Athletes in Action and Nike. He has had a decorated basketball career as a three-year starter at Texas A&M University, where he was a two-time team captain and left a legacy of excellence with a statue on the university’s campus. He went on playing professionally with the Spurs organization for 3 years, winning a championship in the inaugural year of the G-League in 2018, and gained international playing experience in France for one season. As the CXO, Jordan drives product development and strategic content to grow Ballogy’s overall reach with today’s athletes. He was responsible for leading the research and development of the Ballogy Skills Assessment. Prior to Ballogy, he spent two years in business development at Ernst & Young as a Service Quality Manager. Jordan’s passions lie in leaving the game of basketball better than he found it and spending time with his wife and son.

Demarcus Holland is the founder and owner of BILI Nutrition, a comprehensive nutrition and fitness company built on the philosophy of “Because I Love It.” With a background as a former professional basketball player, Demarcus holds a Bachelor’s degree in Kinesiology from the University of Texas at Austin (2012-2016) and is a Precision Nutrition licensed nutritionist. Born in Tyler, Texas, and raised in Dallas, Texas, Demarcus currently resides in Spokane, Washington. His mission is to empower individuals to cultivate healthy habits through enjoyable and sustainable actions. 

You can connect with Demarcus via email at [email protected], visit his personal website at bilinutrition.pro, and follow him on Instagram (@bilinutrition) and Facebook.

Shawn has 30 years of head basketball coaching experience combined with 11 years as an athletic director. He has coached in Colorado and Texas, and has taken teams to three Final Four tournaments and a state championship. He has seen numerous players of his continue on to compete at the college and professional level of the sport. He is also proud to have seen many of his athletes become high school and collegiate coaches themselves. As director of athletics, Shawn is a key member of Ballogy’s team, driving the company’s athletic strategy, partnerships, coach engagement, and product vision. He has been married to his high school sweetheart for 32 years and they have raised three wonderful children together. Shawn has a passion for player development and the desire to assist coaches with effective, time-saving tools of administering and assessing skill development drills.